How Marketing Liverpool Has Leveraged Soccer to Improve Its Brand Awareness in the United States
As one of the most popular cities in England, Liverpool marketing | CandyMarketing is a prime example of how you can leverage soccer to improve your business. While many Americans are familiar with soccer and follow it on television, they may not know much about Liverpool. To make its brand more popular in America, Liverpool partnered with brands such as DraftKings, Western Union, and Dunkin’ Donuts. Through these partnerships, the club has been able to capitalize on the growing popularity of soccer in the United States.
Why Marketing Liverpool Has Leveraged Soccer to Improve Its Brand Awareness in the United States
The DMO of the Liverpool City Region (LCR) is responsible for the promotion of the city as a place to visit, study, and invest. In addition to promoting the region as a great place to live, Marketing Liverpool has been instrumental in helping the city attract new businesses and improve its overall economy. By bringing in these companies, the city has been able to increase its brand awareness across south-east Asia, which has been its primary market for the past decade.
The emergence of the digital world has led to the rise of e-commerce. This has led to an increase in the number of online retailers that sell Liverpool merchandise. The UEFA Champions League was one of these brands, and this partnership has helped the club attract new fans and grow its international fan base. This has also boosted the popularity of Liverpool’s social media pages. In addition to traditional advertising, the club is also leveraging social media to reach a wider audience.